Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
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Using Search as your Analytics Platform
Tuesday, 29 August 2006
Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest. Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep
- Published in Analytics, Insights / Research, Search
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