Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Analytics, Display Advertising, Video
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What Recession?
Friday, 05 December 2008
So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;
- Published in Comparison Shopping, Insights / Research
Omniture Aquires Mercado – End to End Demand Engine in the Works
Monday, 20 October 2008
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and
- Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies
Performance Based Web Design
Tuesday, 26 February 2008
For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a
- Published in Analytics, Display Advertising, Vendors / Agencies
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
