insight Archives - Startup Economist

Explaining the Importance of Information to a Company

Thursday, 26 March 2020 by Paul O'Brien

A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what happened

Published in Analytics, Insights / Research

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Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

Analytics brand terms data direct google analytics insight reporting segments wom word of mouth

Published in Analytics

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The Definitive Search Engine Result Comparison – An Investigative Report

Tuesday, 01 May 2007 by Paul O'Brien

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing. Within five groups of terms,

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Published in Insights / Research, Search

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Search Behavior and a Proxy Site (yes, its a full day!)

Wednesday, 06 December 2006 by Paul O'Brien

The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,

behavior insight natural natural search pr proxy research Search seo

Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies

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Using Search as your Analytics Platform

Tuesday, 29 August 2006 by Paul O'Brien

Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest.Â Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep

Analytics behavior insight natural search Paid Search Search sem

Published in Analytics, Insights / Research, Search

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