Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in Advertising, Local, Search
1 Comment
Where to get links
Wednesday, 05 July 2006
Site popularity and page rank are important SEO considerations. But where do you begin? What do you ask for from partners? To answer these questions, I’ve attempted to summarize, and prioritize, the links that you want: One way link in the body copy with targeted text from a highly relevant website One way authority link
- Published in Natural Search / SEO, Search
Questions to ask SEO consultants
Tuesday, 25 April 2006
Need some help with SEO? Do your homework!!! Do not shop on price because you don’t want a deal nor is this rocket science. It may be confusing to you but experienced web professionals get it, SEO is fairly simple and just requires some effort. Therefore, here are some questions to ask when doing your
- Published in Natural Search / SEO, Search
Free Site Analyzer
Tuesday, 25 April 2006
Sitening.com has released one of the best SEO tools I’ve seen in some time combining a site analyzer with a running list of sites analyzed and their scores. With these tools, you are easily armed to test your site, develop a few great next steps for search optimization, and create a list of other sites’
- Published in Natural Search / SEO, Search