T-shirts the ideal form of targeted marketing?
Tuesday, 16 June 2009
The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished
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Easily Add Video to your Site – Google Adsense Links to YouTube
Saturday, 05 January 2008
This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site
- Published in Display Advertising, Fun, Google, Targeting
Behavioral Targeting Optimization
Saturday, 27 October 2007
Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a
- Published in Brand Marketing, Display Advertising, Targeting
Marketing is Dead
Wednesday, 11 April 2007
I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of
- Published in Brand Marketing, Display Advertising, Insights / Research, Search, Targeting
Behavioral Search Marketing
Tuesday, 29 August 2006
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search
- Published in Insights / Research, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in MSN, Paid Search, Search, Targeting, Yahoo!
