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The Family and the Wedding Party – Starting a Startup Team

Wednesday, 06 May 2020 by Paul O'Brien

You need to think of EVERYONE at this stage as co-founders and owners OR merely consultants (formally contracted with VERY clear terms, requirements, deliverables, and ownership). Trust me. You do not want to be in a situation where you are committing anything to anyone hired, an agency, or freelance professional – such people either need to be

Published in Startups

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Your Startup, a CMO, and that Elusive Question of Equity

Tuesday, 28 August 2018 by Paul O'Brien

First let’s establish as fact, a couple of assumptions. This is a key role in your organization, at a distinct stage in a specific type of new company; and as a team member so critical, we need to be on the same page as to our context in working through this question. Early stage =

cap table cmo equity marketing shares startups team

Published in Insights / Research, Startups

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