cmo Archives - Startup Economist

Your Startup, a CMO, and that Elusive Question of Equity

Tuesday, 28 August 2018 by Paul O'Brien

First let’s establish as fact, a couple of assumptions. This is a key role in your organization, at a distinct stage in a specific type of new company; and as a team member so critical, we need to be on the same page as to our context in working through this question. Early stage =

Published in Insights / Research, Startups

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How, not just Why, Startups Fail

Friday, 06 April 2018 by Paul O'Brien

Article after article, study after study, offers Buzzfeed style insight to why startups fail. It’s such a popular and frequently recurring tweet that I’ve started chewing on WHY the question of why keeps coming up. As founders, perhaps we’re asking the wrong question and shouldn’t be seeking to know why but rather how (or, how

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Published in Featured, Insights / Research, Startups

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What Does a CEO Actually Do?

Friday, 19 January 2018 by Paul O'Brien

Looking at it through the lens of a startup (small team), years ago I had a great discussion with a group of VCs that the ideal core leadership in a company is CEO, CMO, CTO (or, as appropriate to the type of business) Explaining further, we discussed first that the CMO’s job is to answer why, for whom, with

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Published in Insights / Research, Startups

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A Giant Conversation

Friday, 05 May 2017 by Paul O'Brien

Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why

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Published in Advertising, Austin, Brand Marketing, Industry, Startups

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Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

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Published in Paid Search, Search

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It’s all about Search

Saturday, 27 January 2007 by Paul O'Brien

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give

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Published in Brand Marketing, Insights / Research, Search

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