The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most
Monday, 18 November 2024
Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble
- Published in Startups
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The Family and the Wedding Party – Starting a Startup Team
Wednesday, 06 May 2020
You need to think of EVERYONE at this stage as co-founders and owners OR merely consultants (formally contracted with VERY clear terms, requirements, deliverables, and ownership). Trust me. You do not want to be in a situation where you are committing anything to anyone hired, an agency, or freelance professional – such people either need to be
- Published in Startups