The Definitive Search Engine Result Comparison – An Investigative Report
Tuesday, 01 May 2007
I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing. Within five groups of terms,
- Published in Ask, Google, Insights / Research, MSN, Natural Search / SEO, Search, Vertical Search, Yahoo!
The Algorithm Apparently Killed Jeeves
Tuesday, 24 April 2007
Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like
- Published in Ask, Brand Marketing, Google, Natural Search / SEO, Search