It is an important question these days. My own article “The Algorithm Apparently Killed Jeeves” reached the homepage of digg, bringing down my servers with thousands of hits a minute. While such traffic growth is rarely sustained beyond a day, the buzz, links created to your site, and broad reach awareness generated are immeasurably valuable.
This Monday, Google announced their deal to provide search and advertising for News Corp.’s MySpace and other sites. Under the agreement, Google will install its search boxes and keyword-driven ads on MySpace and other Fox Interactive sites giving Google a play in the social networking arena. Of course, many argue MySpace is falling to pieces