Behavioral Search Marketing
Tuesday, 29 August 2006
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search
- Published in Insights / Research, Search
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Using Search as your Analytics Platform
Tuesday, 29 August 2006
Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest. Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep
- Published in Analytics, Insights / Research, Search
How do you create an XML Sitemap?
Friday, 11 August 2006
Some argue that small websites should create their own; with the vast majority of tools available, automate and forget about it. In short, a Sitemap allows sites to maintain a list of all their pages for indexing. There are a number of available solutions for this with many listed for novices and experts at Google.You
- Published in Google, Natural Search / SEO, Search
Where to get links
Wednesday, 05 July 2006
Site popularity and page rank are important SEO considerations. But where do you begin? What do you ask for from partners? To answer these questions, I’ve attempted to summarize, and prioritize, the links that you want: One way link in the body copy with targeted text from a highly relevant website One way authority link
- Published in Natural Search / SEO, Search