The Implications of Universal Search
Friday, 18 May 2007
I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step
- Published in Google, Natural Search / SEO, Search, Vertical Search
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Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Brand Marketing, Display Advertising, Google, MSN, Natural Search / SEO, Paid Search, Search, Yahoo!
The Algorithm Apparently Killed Jeeves
Tuesday, 24 April 2007
Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like
- Published in Ask, Brand Marketing, Google, Natural Search / SEO, Search
Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery