The Library Analogy Takes Hold
Monday, 08 September 2008
The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
- Published in Natural Search / SEO, Search
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The Top 10 SEO Myths (& Priorities)
Thursday, 03 July 2008
iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations
- Published in Natural Search / SEO, Search
Click Here – The Importance of Anchor Text
Wednesday, 23 January 2008
There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click
- Published in Fun, Natural Search / SEO
How to Explain SEO to the Illiterate – the Library Analogy
Thursday, 27 December 2007
- Published in Fun, Insights / Research, Natural Search / SEO
Why the world needs SEOs (or – Google only works in an efficient market)
Tuesday, 30 October 2007
In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
- Published in Natural Search / SEO, Search