Vertical Search Is Better For You
Monday, 16 April 2007
I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business
- Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0
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Changes in Yahoo! Search
Monday, 09 April 2007
According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a better
- Published in Paid Search, Search, Vertical Search, Web 2.0, Yahoo!
How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
My You’re Looking Dapper
Tuesday, 20 March 2007
In somewhat of a variation on Yahoo! Pipes (though they’ll probably hate me for saying so), the new Dapper allows you to easily build website APIs by mashing together different sources of content. With Dapper (Data Mapper) you can use any web content to create an RSS feed, a Yahoo Widget, or a Google Gadget