branding Archives - Startup Economist

Why Where Matters

Monday, 09 November 2015 by Paul O'Brien

Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,

Published in Brand Marketing, Economic Development, Industry, Insights / Research, PR, Startups

19 Comments

Google Eliminates Fee for FeedBurner Branding

Tuesday, 03 July 2007 by Paul O'Brien

Google’s has opened FeedBurners’ MyBrand domain service allowing bloggers and websites to brand their RSS domains free of charge. The MyBrand service allows publishers to obtain a branded experience while leveraging FeedBurner’s RSS optimization and analytics technologies. You accomplish this by changing the CNAME in your DNS records to point to the FeedBurner account creating

blogging branding content marketing feedburner Google rss

Published in Search

1 Comment

Creating Remarkable Awareness and Buzz

Monday, 21 May 2007 by Paul O'Brien

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. Why,

Advertising awareness branding buzz marketing

Published in Brand Marketing, Display Advertising, Fun, Social Media, Web 2.0

1 Comment

Unfortunate Ad Placement

Saturday, 28 April 2007 by Paul O'Brien

A 404 or Not Found error message is the standard response code indicating that you were unable to communicate with the server hosting the page requested. Its what you see when the site isn’t there.

Advertising branding Yahoo!

Published in Advertising

3 Comments

Free Shipping is Not Important

Monday, 23 April 2007 by Paul O'Brien

I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;

Advertising branding eCommerce etail free shipping marketing retail

Published in eCommerce, Insights / Research

No Comments

Vertical Search Is Better For You

Monday, 16 April 2007 by Paul O'Brien

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business

Advertising branding display Industry Search Vertical Search

Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0

2 Comments

Marketing is Dead

Wednesday, 11 April 2007 by Paul O'Brien

I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of

Advertising brand brand marketing branding marketing Search Targeting

Published in Advertising, Insights / Research, Search

2 Comments