How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
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France’s Missed Opportunity
Friday, 23 March 2007
Without question, traditional and offline marketing activities influence behavior in search. A new TV commercial prompts the audience to search based on what they saw, recognized, or remember from the commercial; the same is true of press releases which raise questions in your audience, questions that are best answered by a search engine. With the
- Published in Fun, Paid Search, Search
My You’re Looking Dapper
Tuesday, 20 March 2007
In somewhat of a variation on Yahoo! Pipes (though they’ll probably hate me for saying so), the new Dapper allows you to easily build website APIs by mashing together different sources of content. With Dapper (Data Mapper) you can use any web content to create an RSS feed, a Yahoo Widget, or a Google Gadget
- Published in Surplus
Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
Housekeeping update for my RSS Readers
Friday, 23 February 2007
I want to take a moment to share with my RSS readers, significant improvements I’ve made to the blog to improve the user experience on site. I’ve spent so much time focused on content and reaching out to an audience that I neglected proper scripting and clean design. Everything appears to be fixed. Homepage archiving
- Published in Change Log
buzzvote for anything – Create your own poll
Wednesday, 21 February 2007
attap, an innovative company with potential to be a favorite of mine, has launched a fun enhancement to their buzzvote service that allows anyone to easily create and host visually appealing polls for product recommendations. Gone are the boring polls or product specific ratings with difficult comparison functionality; with BuzzVote you can display a poll
