content Archives - Startup Economist

Every Company is an Internet Company

Friday, 29 May 2020 by Paul O'Brien

it’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy – the internet. All companies are internet companies It’s not dissimilar from the notion that

Published in Advertising, Social Media

5 Comments

The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

blogging content content marketing growth hacking layering optimization search engine optimization search marketing search marketing standard seo

Published in Insights / Research, Natural Search / SEO, Search

5 Comments

Writing Search Optimized Blog Posts

Thursday, 27 January 2011 by Paul O'Brien

Whether you run a site or a blog, ongoing content creation is one of the best ways to attract search engines and build equity for your domain. Consider it one of the few clearly logarithmic forms of marketing; while your early work may seem futile, over time, content depth on your site will likely trump

blogging content content creation keyword bait link bait linkbait seo tips writing

Published in Natural Search / SEO

3 Comments

3 Laws of SEO

Tuesday, 19 May 2009 by Paul O'Brien

If one were to distill all of the considerations associated with search engine optimization (not withstanding the new developments in semantic search), I’ve been asking myself if it isn’t possible to summarize 3 immutable laws of SEO. Hearken back a moment to elementary science and roll with me, so called laws are considered invariable facts

attribute attribution content density keywords links optimization optimize rewrite search engine optimization seo url

Published in Natural Search / SEO, Search

1 Comment

O’Brien Skis (or, the effectiveness of Google’s content targeting)

Friday, 12 September 2008 by Paul O'Brien

Just a quick note to point out the humor and coincidence I’m experiencing with Google’s technology. Over the past few days I’ve been updating the blog, working on the keyword optimization of my own name. I also happen love water sports; an avid skier and swimmer, I used to be able to do a flip

adsense content Google o'brien PaulOBrien Search seo

Published in Fun, Google

1 Comment

How Ad Based Digital Content Allows Us to Reach Engaged Customers

Wednesday, 28 March 2007 by Paul O'Brien

Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding

Advertising brand marketing branding content content marketing

Published in Brand Marketing, Fun, Web 2.0

1 Comment

Search Engine Optimization : Part 4 : Site content and page copy

Thursday, 08 February 2007 by Paul O'Brien

What do you say we get back to my 10 part discussion of search engine optimization with part 4? It has been a while so a quick review of my take on SEO and other articles you’ll find: Too many attempt to cover the variety of initiatives that demand attention in a list or summary

blogging content content marketing copy search engine optimizations seo

Published in Natural Search / SEO, Search

1 Comment