Get Paid to Search
Monday, 16 February 2009
This has been tried before hasn’t it? Services that pay you to surf, click, search, or share have been around since the dawn of the internet and one has to wonder from two perspectives; first, why don’t they catch on as significantly as you might expect and second, what’s the catch? I like Scour and
- Published in Fun, Search, Vertical Search
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Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
Tail Keywords are likely a Better Value
Monday, 30 October 2006
I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword list should
- Published in Comparison Shopping, Paid Search, Search
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