Ammunition for those Search Marketing Budgets
Friday, 27 October 2006
Earlier this month Piper Jaffray & Co released a study of 5 marketing channels concluding that consumers, rather than going to online stores, are increasingly likely to use Online Search to find products and services.Further, Search is by far the most efficient at acquiring customers. With an average cost per acquisition of $8.50 across all
- Published in Paid Search, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in Advertising, Local, Search
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