How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
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It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
- Published in Brand Marketing, Insights / Research, Search
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