Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0
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