Is Google Hangouts the New Teleconference?
Thursday, 27 September 2012
by Paul O'Brien
- Published in Social Media
2 Comments
SEO Firms Must Become Digital Media Agencies
Tuesday, 19 October 2010
by Paul O'Brien
One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too
- Published in Advertising, Search, Social Media
Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media
Tackling Twitter Today Too
Wednesday, 10 September 2008
by Paul O'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Advertising, Conferences / Events, Social Media
Sphinnaanites Unite! Welcome to the Sphinn Revolution
Thursday, 27 September 2007
by Paul O'Brien
Yes, it is my new best friend. A digg-like news and resource aggregator that filters based on the popularity of content. At its peak, I had over 100 search and marketing related blogs on my reader before turning to Yahoo Pipes to mash them up in hopes of finding the gems among so much content.
- Published in Blogs & Blogging, Fun, Insights / Research, Social Media
Digg This! – A Solution to the Black Market of Paid Diggs
Thursday, 05 April 2007
by Paul O'Brien
I’m a capitalist and believe that economies create markets based on demand. With the proliferation of advertisers willing to pay for placement in social bookmarking and networking environments, it is no surprise that a black market has developed to support the demand for paid social media optimization. New to the space is Subvert and Profit
- Published in Social Media, Web 2.0
Have You Heard of Social Bookmarking?
Monday, 05 February 2007
by Paul O'Brien
I’m always surprised by the lack of use and popularity of social bookmarking so while this may be written for the inexperienced web browser, I hope you’ll all appreciate my take on social bookmarking and give it another look. I’m sure you are as familiar with your web browser’s Favorites or Bookmarks as you are
- Published in Search, Social Media, Web 2.0
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