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Architecting Growth

Wednesday, 24 April 2013 by Paul O'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

Removing Barriers to Scale – Marketing Before Raising Capital

Monday, 28 January 2013 by Paul O'Brien

As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire

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Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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