growth Archives - Page 2 of 2 - Startup Economist

Where Do I Find, Vet, and Engage with Rockstar Marketers?

Monday, 10 June 2013 by Paul O'Brien

A few FounderDating entrepreneurs recently fired up a topic discussion that every founder, startup, and business owner has had at some point in the early development of their idea; that very question, “how do you find great marketers?” – a question that comes up in public discussions more than a few times a week. So what’s the answer?

Published in Insights / Research, Startups

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RISE to the Occasion

Tuesday, 14 May 2013 by Paul O'Brien

RISE Austin kicked off yesterday and proves, once again, to be one of the pivotal events in Austin’s entrepreneurial economy. On the heels of President Obama’s visit to Austin, the timing of RISE is an intriguing contrast to the President’s goal of learning what makes Austin so incredible and successful. While he and the world

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Published in Industry, Startups

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Architecting Growth

Wednesday, 24 April 2013 by Paul O'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

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Published in Advertising, Insights / Research, Startups

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Removing Barriers to Scale – Marketing Before Raising Capital

Monday, 28 January 2013 by Paul O'Brien

As an entrepreneur raising capital, you expect the inevitable question about growth. From where are you going to acquire customers? Such a question, though expected and appropriate, is as laden with ignorance as the typical answers. At the end of the day, no one needs to know how, nor model from, where you will acquire

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Published in Startups

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Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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