iphone Archives - Startup Economist

What Mobile Means to Google Search

Saturday, 29 January 2011 by Paul O'Brien

I can’t imagine this is an entirely original idea, it’s come up a couple times in discussions I’ve had with folks the last few days, but I think it’s both a brilliant conspiracy theory and a trend heavily rooted in reality. Google is Most Threatened by Mobile Think back to your experience on the internet

Published in Google, Mobile, Search

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The Backr, the Baker, and the Candlestick Maker

Thursday, 28 October 2010 by Paul O'Brien

I had the distinct pleasure of spending some time with appbackr last week, one of the few startups in the app development space doing anything interesting and truly beneficial. A purely narcissistic meeting, and a chance for a beer from a friend, I’ve been desperately seeking services that make it easy to develop on mobile

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Published in Mobile

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Apple’s best ad campaign yet?

Friday, 15 October 2010 by Paul O'Brien

If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this

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Published in Advertising, Mobile, Social Media

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What App to Rule them All?

Tuesday, 04 August 2009 by Paul O'Brien

Its not that often that I go completely off topic but with the flurry of excitement over Microsoft, Google, and Apple, of late, I’ve had my mind on that miracle PDA which is destined to transform mobile computing. I am a Mac convert, courtesy of the iPhone. As one who has long panned the promise

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Published in Fun

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The Value of Product Placement – iPhone and Calamari

Tuesday, 10 July 2007 by Paul O'Brien

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The

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Published in Brand Marketing, Display Advertising, Fun, Insights / Research

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