optimization Archives - Page 3 of 3

Click Here – The Importance of Anchor Text

Wednesday, 23 January 2008 by Paul O'Brien

There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click

Published in Fun, Natural Search / SEO

5 Comments

Behavioral Targeting Optimization

Saturday, 27 October 2007 by Paul O'Brien

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

Advertising behavioral optimization Targeting

Published in Advertising

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eCommerce Optimization

Tuesday, 23 October 2007 by Paul O'Brien

Feel free to hang me from the rafters. I am a great example of a “fair weather blogger” who shifts the theme of my posts to favor the predominant theme in my life. My oldest readers are most likely in retail and online commerce, the roots of SEO’Brien founded in my eCommerce experience. Over time

eCommerce etail optimization optimize retail

Published in eCommerce

6 Comments

Digg This! – A Solution to the Black Market of Paid Diggs

Thursday, 05 April 2007 by Paul O'Brien

I’m a capitalist and believe that economies create markets based on demand. With the proliferation of advertisers willing to pay for placement in social bookmarking and networking environments, it is no surprise that a black market has developed to support the demand for paid social media optimization. New to the space is Subvert and Profit

digg media optimization optimization optimize paid social Social Media social network social networking Web 2.0

Published in Social Media, Web 2.0

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Where are your SMO priorities?

Monday, 05 March 2007 by Paul O'Brien

I admit it. Early in my blog I made the claim that Stumble Upon was worthy of your attention! So okay, I still believe that but new data from AddThis, a social bookmarking tool, reveals that Google Bookmarks is more popular than I had believed. Social bookmarking is a form of Social Media Optimization. In

optimization social marketing Social Media

Published in Social Media, Web 2.0

6 Comments