pitch decks Archives - Startup Economist

The Better Startup Pitch Test: Why Most Decks Fail Before Investors Ever Say No

Monday, 09 February 2026 by Paul O'Brien

Most pitch decks don’t fail because the startup is doomed (though I’ve explained how we know that’s the case just from how you pitch, here). They fail because the founder is thinking in PowerPoint instead of economics, incentives, and narrative logic. Every founder asks for the template to follow, as though there is some magic

Why We Teach Startups to Pitch to Investors Even If They Don’t Want Venture Capital

Friday, 06 February 2026 by Paul O'Brien

I realized this week, that this is a discussion point I have with almost every founder, and yet I’ve never bothered to write it up. Every founder. Particularly in our work in Founder Institute, when teaching or mentoring dozens of founders in the same room, the question is always posed, “why are we working on

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Your Startup Pitch is Bad; Let me Explain How I Know

Thursday, 27 February 2025 by Paul O'Brien

Over the last couple of weeks, I’ve been pushing us to question traditional startup methodologies such as lean startup or how venture capitalists discern investments, through an exploration with you of First Principles Thinking and the Bell Mason Diagnostic. In fact, I’m not inherently a detractor of either, rather frequently advocating that founders need to

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