print Archives - Startup Economist

Integrate Search Marketing with Offline! (for cryin’ out loud!)

Tuesday, 09 September 2008 by Paul O'Brien

My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to

Published in Brand Marketing, Display Advertising, Paid Search, Search

3 Comments

Search Marketing Standard

Thursday, 21 August 2008 by Paul O'Brien

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine. Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search engine

magazine print publication Search search marketing standard trade trade pub

Published in Search, Social Media

No Comments