Paid Search Drives Organic Search Traffic – A 48 Hour Case Study
Thursday, 16 October 2008
What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
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Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search