Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
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Mashup Feeds with Yahoo! Pipes
Wednesday, 21 February 2007
If you are as much an online marketing dork as I am, a fun way to spend your afternoon is with the soft-launched Yahoo! Pipes. Pipes is an interactive feed aggregator and manipulator with which you can meshed and changes feeds to create an output that is more powerful, useful and relevant. Consider what could
- Published in Surplus