Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
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Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery
Search Marketing is Reputation Management
Tuesday, 27 March 2007
I was wrestling with the concept of the value of Paid Search for Branding over the weekend as I contemplated the limitations of performance based bid management. As a fan of performance based bidding, I believe all search programs should be managed as such with even obscure objectives, such as creating awareness or branding, leveraging
- Published in Brand Marketing, Paid Search, Search
Search Engine Optimization : Part 5 : Do Not Redesign Without a Plan for Search
Wednesday, 14 March 2007
It has been some time since I’ve thought about SEO tactics so let me see if I can’t come up with the 5th most important thing to consider about SEO…. Oh yea… Don’t change anything! Okay, not exactly. More literally, do not redesign your site without a plan for natural search engines. When you redesign
- Published in Natural Search / SEO, Search
Free SEO Clinic
Tuesday, 27 February 2007
Search Engine Journal launched a free SEO Clinic today for sites lacking experience with search engine optimization. As you can imagine, they don’t have the resources to support everyone who walks through the door so each week, one challenge will be met by a respectable group including Loren Baker, Carsten Cumbrowski, and Garret French who
- Published in Natural Search / SEO, Search, Vendors / Agencies
Google Bots and robots.txt
Saturday, 27 January 2007
Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here
- Published in Google, Natural Search / SEO, Search
Is a del.icio.us Site Widget helpful for SEO?
Friday, 22 December 2006
Social bookmarking site del.icio.us released a website widget today that publishes the quantity of bookmarks and highlights most popular tags for a page in your site. Del.icio.us is much more flexible than web browser favorites or bookmarks as you can store links to favorite websites online, allowing you to access the same bookmarks from any
- Published in Natural Search / SEO, Search, Web 2.0
