search engine optimization Archives - Page 3 of 5

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

29 Comments

15 Link Building Priorities

Thursday, 27 September 2007 by Paul O'Brien

It isn’t often that I so heavily encourage your attention to another blog though this is going to be one of those times. Alexandru over at Shylock Blogging has written one of the most valuable SEO resources available today and my hope is that he keeps it up to date. “‘Content is king’, thatâ€™s what

link building links search engine optimization seo

Published in Natural Search / SEO, Social Media

4 Comments

SEO Toolbox – Xinu

Tuesday, 18 September 2007 by Paul O'Brien

Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup of valuable search optimization insights such as backlinks, page rank, social bookmark links, and pages indexed. The intuitive service includes links to each platform to investigate your site’s details, leaving only recommendations lacking; Xinu would

search engine optimization seo tools

Published in Analytics, Insights / Research, Natural Search / SEO

3 Comments

Search Engine Friendly Design – Searchnomics Panel

Tuesday, 03 July 2007 by Paul O'Brien

Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a

design events search engine optimization search engines searchnomics seo speaking

Published in Conferences / Events, Natural Search / SEO, Search

6 Comments

What of Meta Tags?

Monday, 25 June 2007 by Paul O'Brien

I’ve been evaluting meta content more frequently lately, considering the extent to which descriptions are used by engines and whether or not keywors are worth your effort. In recent years both have become less important as black hat SEOs stuff keyword lists and massage descriptions to change that which appears in the SERPs. Yahoo! increasingly

meta data search engine optimization seo tags

Published in Insights / Research, Natural Search / SEO, Search

1 Comment

Google’s Website Quality Guidelines

Monday, 11 June 2007 by Paul O'Brien

At the inaugural SMX Advanced conference in Seattle last week, Matt Cutts discussed Google’s webmaster guidelines but failed to address heavily sought detail on site quality considerations and violations that can result in your being punished by Google (whether your intentions are honorable or otherwise). He did though commit to deliver more insight and Google

Google quality search engine optimization seo webdesign

Published in Google, Natural Search / SEO

No Comments

Don’t Cloak! NoContent

Wednesday, 16 May 2007 by Paul O'Brien

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; in

content marketing meta data search engine optimization seo

Published in Search

3 Comments