search engine optimization Archives - Page 2 of 5

Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

Published in Advertising, Insights / Research, Search, Social Media

3 Comments

What Mobile Means to Google Search

Saturday, 29 January 2011 by Paul O'Brien

I can’t imagine this is an entirely original idea, it’s come up a couple times in discussions I’ve had with folks the last few days, but I think it’s both a brilliant conspiracy theory and a trend heavily rooted in reality. Google is Most Threatened by Mobile Think back to your experience on the internet

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Published in Google, Mobile, Search

2 Comments

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

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Published in Advertising, Search, Social Media

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Ping bing – The SEO Tongue Twister

Tuesday, 20 October 2009 by Paul O'Brien

One of the techniques used to attract search engine spiders to your blog or website is called pinging. Essentially, you alert the search engine of any changes to your site and it draws a crawler to reindex the content. This works on the same basic technology as the Trackback and Pingback with which you might

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Published in Search

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3 Laws of SEO

Tuesday, 19 May 2009 by Paul O'Brien

If one were to distill all of the considerations associated with search engine optimization (not withstanding the new developments in semantic search), I’ve been asking myself if it isn’t possible to summarize 3 immutable laws of SEO. Hearken back a moment to elementary science and roll with me, so called laws are considered invariable facts

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Published in Natural Search / SEO, Search

1 Comment

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

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Published in Advertising, eCommerce, Search, Social Media

7 Comments

Rand Announces Advanced SEO Analytics Engine Linkscape at SMX East

Monday, 06 October 2008 by Paul O'Brien

I’ve just seen the future of link analytics and it is SEOmoz. Perhaps the most engrossing and entertaining presentation at SMX East was Rand Fishkin’s introduction of Linkscape, an advanced link intelligence engine delivering rich data to website owners and SEOs regarding inlinks, related anchor text, trust, and rank. SEOmoz has indexed over 200M domains