advice Archives - Startup Economist

You Don’t Need Traction. You Need to Understand Why They Say You Do.

Friday, 13 June 2025 by Paul O'Brien

There’s a special kind of eye twitch that founders get the 37th time they hear, “We’d love to invest, but you need more traction.” It’s a vague hand-wave of a dismissal that sounds helpful, but is really just cowardice in a hoodie. And when you ask what kind of traction they mean, they blink like

Published in Insights / Research, Raising Capital, Startups

9 Comments

Set Up Your AI Board of Advisors

Monday, 27 January 2025 by Paul O'Brien

Among the incubators in which I’m involved, and in conversations with founders, it’s evident that most need startup experienced advisors; the brightest of founders even asking for them in their ask at the end of a pitch (before asking for funding). Evident in 90% of startups is that they lack the CMO but don’t have

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Published in Startups

13 Comments

How One of the Best Product Launches Ever Proves You Need Better Advisors

Wednesday, 08 January 2025 by Paul O'Brien

Be it a startup, a corporation, or even a public office, I would bet money before I’d invest in a startup that success hinges on the quality of its advisors. Advisors are not just voices in the background; they are formal participants in an organization’s structure, uniquely positioned to provide insights and strategic guidance that

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Published in Startups

11 Comments

The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by Paul O'Brien

Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble

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Published in Startups

5 Comments

Startups Solving Founders’ Problems are Failing

Monday, 30 September 2024 by Paul O'Brien

Here’s a problem that you might address as a startup founder: other startup founders struggle to find problems to take on, to come up with ideas to address, and to expose issues in industries, so that they might launch a successful venture presenting a solution to that problem. How do I know this is a

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Published in Industry, Insights / Research, Startups

25 Comments

“I have an Idea but lack Experience or Startup Capital…”

Monday, 09 September 2024 by Paul O'Brien

This is one of those frequently heard statements that helps a startup ecosystem recognize that gaps remain. Last week, I pushed founders and economists to recognize the distinction between innovation and technology (between startups and businesses), and from that, I was asked for advice too frequently asked, “How can I capitalize on an app idea

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Published in Raising Capital, Startups

27 Comments

Founders, VCs Might Not Like My Sharing This, But They Should

Thursday, 21 September 2023 by Paul O'Brien

One of the more challenging skills to help develop in a founder, is being able to discern b.s. from experienced and valid advice. As you might imagine (and I hope you can relate from the all too prolific frequency with which this happens), it’s particularly difficult to know how to put questions back on a

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Published in Insights / Research, Startups

16 Comments