psychology Archives - Startup Economist

Forget STEM, The Future Ready Skills Curriculum is ECPM

Sunday, 22 February 2026 by Paul O'Brien

Articles and perspectives considering the end of STEM education, given the rise of AI, have been filling my inbox lately. And in fairness and to be clear, STEM professionals are pointing, “of course not, Math will always be a critical skill, and Science is clearly more than an LLM doing research,” no indeed, STEM isn’t

You Can Develop the Personality Traits that Correlate with Startup Success, Here’s How

Thursday, 21 November 2024 by Paul O'Brien

Launching a startup demands resilience, creativity, and a touch of audacity. Like it or not (and even agree with it or not), the research is well established finding that certain personalities, and the characteristics of a person, to some extent more than experience or skills, determine success or failure. Oxford Internet Institute, University of Oxford, University

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The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by Paul O'Brien

Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble

advice books cofounders entrepreneurship marketing personality types persuasion psychology sales startups team building