terms Archives - Startup Economist

Startup Valuations May Vary, Here’s Why and What You Need to Know

Monday, 05 December 2022 by Paul O'Brien

Businesses are valued based a multiple of earnings and profit. The variation stems from a few things associated with what that multiple might be (since earnings and profit are evident) Investor opinion about the capabilities of the executive team Investor awareness of competition, threats, and opportunities Investor knowledge about the market, trends, and potential regulation

Published in Startups

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Tail Keywords are likely a Better Value

Monday, 30 October 2006 by Paul O'Brien

I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword list should

datafeed datafeeds keywords long tail mine mining paid Paid Search Search sem tail terms

Published in Comparison Shopping, Paid Search, Search

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