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Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

Published in Analytics, Startups

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Google Site Optimizer

Friday, 20 October 2006 by Paul O'Brien

I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of

ab design Google multivariant optimize optimizer Search seo split testing

Published in Analytics, Google, Insights / Research

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