kpis Archives - Startup Economist

Startup Cities Need to Measure and Expect Outcomes, Not Activity. Here’s How.

Wednesday, 25 February 2026 by Paul O'Brien

Cities love to count things that are easy to count: events, meetups, demo days. “Startups Launched.” Celebrating press releases. If activity were the same thing as value creation, every city with a monthly pitch night would be a company building machine. It isn’t. The discipline gap in startup ecosystem development is measurement, not dashboards full

Published in Economic Development, Insights / Research, Startups

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Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

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Published in Advertising, Analytics, Insights / Research, PR, Startups

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Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

Analytics dashboard google analytics intelligence kpis metrics

Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

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Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

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Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by Paul O'Brien

Last week, web site analytics engine Omniture agreed to acquire Mercadoâ€™s multi-channel retailer site search and merchandising businesses. Macyâ€™s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies

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