universal search Archives - Startup Economist

Yahoo’s New Search IU – Universal Search Finally Getting Somewhere?

Friday, 08 October 2010 by Paul O'Brien

The promise of Universal Search or One Search has, for years, waffled between the promise of a better search experience and the reality of results diluted with local listings, videos, images, social network chatter, and other content often irrelevant to the needs of the user. Simply, the idea behind Universal Search is that one set

Universal Search by Vertical

Wednesday, 30 January 2008 by Paul O'Brien

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending

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The Implications of Universal Search

Friday, 18 May 2007 by Paul O'Brien

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step

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