Category: Advertising | Page 10

Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

Published in Display Advertising, Fun, Google, Targeting

2 Comments

Merry Tossmass Video – Targeted Advertising Oversight?

Friday, 14 December 2007 by Paul O'Brien

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy:

christmas festivus gifts hanakah hannakah holiday merry christmas merry tossmass personalization personalized presents shop shopping stores tossmas tossmass video

Published in Brand Marketing, Fun, Targeting

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Social Networks Make Poor Advertising Bedfellows

Wednesday, 21 November 2007 by Paul O'Brien

Things arenâ€™t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out

Advertising communities community Social Media social networking social networks

Published in Display Advertising, Social Media

3 Comments

Behavioral Targeting Optimization

Saturday, 27 October 2007 by Paul O'Brien

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

Advertising behavioral optimization Targeting

Published in Brand Marketing, Display Advertising, Targeting

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Who is John Q?

Wednesday, 24 October 2007 by Paul O'Brien

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and therefore

Advertising display redesign

Published in Change Log, Display Advertising

2 Comments

How Search Engines Work

Tuesday, 09 October 2007 by Paul O'Brien

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple

bing Google Search search engines

Published in Google, Natural Search / SEO, Search, Targeting

6 Comments

AdBrite instead of Google AdSense / AdWords

Monday, 20 August 2007 by Paul O'Brien

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with

ad server ad serving adbrite ads adsense Advertising adwords auction contextual contextual advertising cpm cpms ecpm Google marketing Targeting

Published in Brand Marketing, Display Advertising, Targeting, Vendors / Agencies

9 Comments

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