The Value of Product Placement – iPhone and Calamari
Tuesday, 10 July 2007
We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The
- Published in Brand Marketing, Display Advertising, Fun, Insights / Research
1 Comment
Google Eliminates Fee for FeedBurner Branding
Tuesday, 03 July 2007
Google’s has opened FeedBurners’ MyBrand domain service allowing bloggers and websites to brand their RSS domains free of charge. The MyBrand service allows publishers to obtain a branded experience while leveraging FeedBurner’s RSS optimization and analytics technologies. You accomplish this by changing the CNAME in your DNS records to point to the FeedBurner account creating
- Published in Brand Marketing, RSS
Marketing with Zvents – SEO and Shopping in One
Friday, 22 June 2007
The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want to
- Published in Brand Marketing, Comparison Shopping, Display Advertising, Fun, Local, Natural Search / SEO, Search, Vertical Search, Web 2.0
Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
Modeling Search and User Behavior to Measure Campaign Performance
Wednesday, 30 May 2007
The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, evaluating,
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Search