Understanding Online Video
Saturday, 04 April 2009
by SEO'Brien
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Analytics, Display Advertising, Video
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A letter to Yahoo’s Carol Bartz
Tuesday, 13 January 2009
by SEO'Brien
Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a
- Published in Display Advertising, Yahoo!
Levis Tops themselves with Viral Video
Friday, 19 December 2008
by SEO'Brien
Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has
- Published in Brand Marketing, Social Media, Vendors / Agencies
Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying
Friday, 19 December 2008
by SEO'Brien
Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source
- Published in Brand Marketing, Social Media
It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by SEO'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Blogs & Blogging, Comparison Shopping, Display Advertising, Fun, Natural Search / SEO, Paid Search, Search, Social Media
Vertical Ad Networks
Wednesday, 29 October 2008
by SEO'Brien
Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the
- Published in Display Advertising, Vendors / Agencies, Vertical Search
How Not to run your Email Marketing Program
Tuesday, 14 October 2008
by SEO'Brien
Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a
