The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
- Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media
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Tackling Twitter Today Too
Wednesday, 10 September 2008
by Paul O'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Advertising, Conferences / Events, Social Media
Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
by Paul O'Brien
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
Chat with Online Marketing Heroes Author Michael Miller
Monday, 08 September 2008
by Paul O'Brien
Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with
- Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media
Marketing with Online Video
Tuesday, 02 September 2008
by Paul O'Brien
Creating a viral video that conquers YouTube isn’t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass
- Published in Advertising, Social Media
AdBrite is the #3 Fastest Growting Advertising Company in America
Monday, 25 August 2008
by Paul O'Brien
One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazine’s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
Behold! The Rise of AdPlanner
Wednesday, 25 June 2008
by Paul O'Brien
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
- Published in Brand Marketing, Display Advertising, Google, Insights / Research