How Not to run your Email Marketing Program
Tuesday, 14 October 2008
by Paul O'Brien
Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a
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Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0
AdBrite Continues to Impress, Making Rich Media Turnkey
Thursday, 25 September 2008
by Paul O'Brien
How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
Tackling Twitter Today Too
Wednesday, 10 September 2008
by Paul O'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Brand Marketing, Conferences / Events, Fun, Social Media, Web 2.0
Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
by Paul O'Brien
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
Chat with Online Marketing Heroes Author Michael Miller
Monday, 08 September 2008
by Paul O'Brien
Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with
