Category: Advertising | Page 9

Marketing with Online Video

Tuesday, 02 September 2008 by SEO'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

Published in Brand Marketing, Web 2.0

1 Comment

AdBrite is the #3 Fastest Growting Advertising Company in America

Monday, 25 August 2008 by SEO'Brien

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

3 Comments

Behold! The Rise of AdPlanner

Wednesday, 25 June 2008 by SEO'Brien

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many

adplanner ads Advertising banner banners display Google marketing

Published in Brand Marketing, Display Advertising, Google, Insights / Research

2 Comments

Google wins another title; overtakes Yahoo

Thursday, 15 May 2008 by SEO'Brien

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that

brand Google market share page views popularity search share share size volume Yahoo!

Published in Brand Marketing, Display Advertising, Google, Search, Yahoo!

2 Comments

Who’s at Ad:tech next week?

Friday, 11 April 2008 by SEO'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Conferences / Events, Display Advertising, Fun, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vertical Search, Web 2.0

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Online Marketing Heroes

Wednesday, 05 March 2008 by SEO'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Display Advertising, Google, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Targeting, Vendors / Agencies, Vertical Search, Web 2.0, Yahoo!

9 Comments

Performance Based Web Design

Tuesday, 26 February 2008 by SEO'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a

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Published in Analytics, Display Advertising, Vendors / Agencies

4 Comments

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