Search Engine Optimization : Part 2 : Popularity (Page Rank or PageRank)
Thursday, 26 October 2006
Last week I brought you part one, “Accessibility” of our detailed SEO strategy. Without question, I’d argue your second focus should be on a Google concept called Page Rank.Simply put, Page Rank is popularity. Yes, it is sad but true, websites play the same game for visibility that we played in high school; popularity is
- Published in Google, Natural Search / SEO, Search
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Search Engine Optimization : Part 1 : Accessibility
Monday, 16 October 2006
Too often, web designers view search engine optimization (SEO) as an after thought; they pass it off to Marketing or IT responsibilities leaving their role to user experience, aesthetic design, and navigation. In some cases, they have good reason as search engine optimizers often pollute search engine results with spam, making it harder to find
- Published in Natural Search / SEO, Search
The Kitchen Sink : Part 3 : Manage YOUR feed
Tuesday, 03 October 2006
So here it is, part three of Comparison Shopping optimization… The Kitchen Sink Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from
- Published in Affiliate Marketing, Comparison Shopping, Natural Search / SEO, Paid Search
Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
How do you create an XML Sitemap?
Friday, 11 August 2006
Some argue that small websites should create their own; with the vast majority of tools available, automate and forget about it. In short, a Sitemap allows sites to maintain a list of all their pages for indexing. There are a number of available solutions for this with many listed for novices and experts at Google.You
- Published in Google, Natural Search / SEO, Search
Where to get links
Wednesday, 05 July 2006
Site popularity and page rank are important SEO considerations. But where do you begin? What do you ask for from partners? To answer these questions, I’ve attempted to summarize, and prioritize, the links that you want: One way link in the body copy with targeted text from a highly relevant website One way authority link
- Published in Natural Search / SEO, Search
Questions to ask SEO consultants
Tuesday, 25 April 2006
Need some help with SEO? Do your homework!!! Do not shop on price because you don’t want a deal nor is this rocket science. It may be confusing to you but experienced web professionals get it, SEO is fairly simple and just requires some effort. Therefore, here are some questions to ask when doing your
- Published in Natural Search / SEO, Search
