Unfortunate Ad Placement
Saturday, 28 April 2007
A 404 or Not Found error message is the standard response code indicating that you were unable to communicate with the server hosting the page requested. Its what you see when the site isn’t there.
- Published in Advertising, Brand Marketing, Yahoo!
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Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery
Changes in Yahoo! Search
Monday, 09 April 2007
According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a better
- Published in Paid Search, Search, Vertical Search, Web 2.0, Yahoo!
Why are you in this business?
Thursday, 05 April 2007
I admit it! 12 years ago I fell into search marketing as a natural addition to the remedial web design I was teaching myself while publishing articles I wrote about The Beatles (Did you know Paul McCartney died?) and Don McLean’s American Pie. The internet captivated my attention with its ability to reach everyone yet
My You’re Looking Dapper
Tuesday, 20 March 2007
In somewhat of a variation on Yahoo! Pipes (though they’ll probably hate me for saying so), the new Dapper allows you to easily build website APIs by mashing together different sources of content. With Dapper (Data Mapper) you can use any web content to create an RSS feed, a Yahoo Widget, or a Google Gadget
Mashup Feeds with Yahoo! Pipes
Wednesday, 21 February 2007
If you are as much an online marketing dork as I am, a fun way to spend your afternoon is with the soft-launched Yahoo! Pipes. Pipes is an interactive feed aggregator and manipulator with which you can meshed and changes feeds to create an output that is more powerful, useful and relevant. Consider what could