integrated Archives - Startup Economist

Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

Mashup Feeds with Yahoo! Pipes

Wednesday, 21 February 2007 by Paul O'Brien

If you are as much an online marketing dork as I am, a fun way to spend your afternoon is with the soft-launched Yahoo! Pipes. Pipes is an interactive feed aggregator and manipulator with which you can meshed and changes feeds to create an output that is more powerful, useful and relevant. Consider what could

aggregate Blog blogs datafeed datafeeds feed feeds Fun integrated integration mash mashup optimize rss Yahoo!

Close the Loop Yahoo!

Tuesday, 06 February 2007 by Paul O'Brien

In early December, Yahoo! announced the results of a new online marketing study conducted by comScore Networks. The research, branded “Close the Loop,” measured the impact of display advertising on search activity and found that when combined, search and display advertising deliver “better” results than when used independently (yes, better is in quotes on purpose).

Advertising alignment banner display integrated integration paid Paid Search performance roi Search sem Yahoo!