The Fore Steps to a Startup’s Addressable Market
Tuesday, 12 December 2017
Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Startups, Targeting
A Giant Conversation
Friday, 05 May 2017
Why the future is now – and the secrets that could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, I had a chance, with Epsilon’s John Immesoete, to break down the startup ecosystem as it relates to media and technology. We discuss ever-changing role of today’s CMO, and why
- Published in Advertising, Austin, Brand Marketing, Industry, Startups
The Vision For Austin
Wednesday, 08 March 2017
You know that licking of your lips and grasping at air that one does when trying to put in to words a dream. How you think through, as you’re talking with someone, something you just can’t quite simplify. What I’m thinking about is not a dream but a vision. Something magical is happening by way
- Published in Austin, Brand Marketing
Why Where Matters
Monday, 09 November 2015
Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,
- Published in Austin, Brand Marketing, Industry, Insights / Research, PR, Startups
Austin is Where Tech Comes to Life
Tuesday, 12 May 2015
With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that
- Published in Austin, Brand Marketing, Industry, Insights / Research, Local, Startups
The Corporate Website is Dead: Content is King
Tuesday, 26 November 2013
Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The
- Published in Blog, Brand Marketing, Web Design