It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
New Yahoo! Ambassador certification
Monday, 04 December 2006
Yahoo’s Search Marketing Ambassador training and the test for certification have been updated to reflect the new features and enhancements to Yahoo! Sponsored Search. In order to retain your Ambassador designation beyond January 31st, 2007, you are required to pass the new test. As an added bonus though, if you pass the new test by
- Published in Paid Search, Search, Vendors / Agencies, Yahoo!
Yahoo! Ambassador update
Monday, 27 November 2006
With a new Yahoo! Sponsored Search platform upon us, I decided to update my accredation with a review of Yahoo’s Ambassador training. The Yahoo! Search Marketing Ambassador Program helps search engine marketers (SEMs) and agencies maintain Sponsored Search and Local Sponsored Search expertise through training with professional certification from Yahoo! Search Marketing. With this status,
- Published in Paid Search, Search, Vendors / Agencies, Yahoo!
Sitemap consistency between Yahoo!, Google, and MSN
Friday, 17 November 2006
In case you haven’t heard yet, Google, Yahoo! and Microsoft recently announced that they will recognize the same Sitemap settings and structure.Sitemaps are an easy way for webmasters to inform search engines about the pages on their sites that are available for crawling. Simply put, a Sitemap is an XML file that lists URLs of
- Published in Google, Natural Search / SEO, Search, Yahoo!
Partners and Platforms Support Retailers Developing Keywords Lists
Tuesday, 31 October 2006
Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With much anticipation, Yahoo’s new search platform allows advertisers to test different copy no the same keyword while auto-optimizing by favoring the ad which performs best. Yahoo! elevates paid search to the next level with their
- Published in Analytics, Google, Paid Search, Search, Vendors / Agencies, Yahoo!