Close the Loop Yahoo!
Tuesday, 06 February 2007
by SEO'Brien
In early December, Yahoo! announced the results of a new online marketing study conducted by comScore Networks. The research, branded “Close the Loop,” measured the impact of display advertising on search activity and found that when combined, search and display advertising deliver “better” results than when used independently (yes, better is in quotes on purpose).
- Published in Brand Marketing, Insights / Research, Paid Search, Search, Yahoo!
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